Most of the Creative CX team

Most of the Creative CX team

News & Insights

Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

December 3, 2024

Primark’s Journey into Digital Experimentation

by Abigail Aldred

Marcella and Jim Sterne holding up the Marketing Analytics Summit sign

Marcella and Jim Sterne holding up the Marketing Analytics Summit sign

November 11, 2024

Marketing Analytics Summit 2024

by Marcella Sullivan

A glowing halloween ghost sitting at the computer

A glowing halloween ghost sitting at the computer

October 29, 2024

Beware of Deceptive Patterns: How Deception Drains Customer Lifetime Value

by Abigail Aldred

October 24, 2024

Problem-First Prioritisation at CCX: Turning Prioritisation on It’s Head

by Marcella Sullivan

October 10, 2024

Careers Day at Hamstead Hall Academy

by Karan Dhanoya

October 2, 2024

Walking in Your Customer’s Shoes: A Day at T5

August 12, 2024

Why We Don’t Do Heuristic Reviews On Their Own!

by Andrew Lytton

July 2, 2024

Experiment Elite Summer 2024

by Georgiana Hunter-Cozens

May 28, 2024

Insights-Led Product Experimentation

by Abigail Aldred

May 20, 2024

ITP & The Challenges Of Stricter Cookie Laws

by Simon Cordova

May 2, 2024

Four Unique Aspects Of Running Experimentation Programmes For The Food Service Industry

by Chris Gibbins

March 15, 2024

Women in Data 2024

by Georgiana Hunter-Cozens

March 11, 2024

Celebrating Women In Digital Experimentation – Part Two

by Abigail Aldred

March 5, 2024

Celebrating Women In Digital Experimentation – Part One

by Abigail Aldred

February 13, 2024

Insights-Led Experimentation Workshop

by Abigail Aldred

December 20, 2023

The Creative CX Christmas Party Extravaganza

by Abigail Aldred

Founders of the event revealing the information for the next Experimentation Elite conference in 2024

Founders of the event revealing the information for the next Experimentation Elite conference in 2024

December 18, 2023

10 things we learnt at Experimentation Elite Winter ‘23

by Georgiana Hunter-Cozens

The Team Problem Understanding and Solving.

The Team Problem Understanding and Solving.

December 6, 2023

Empowering Future Design Thinkers At The Teens In AI Hackathon

September 30, 2023

UX Prototyping Solutions

September 19, 2023

4 things the pub can teach us about loyalty

by Georgiana Hunter-Cozens

Most of the CCX team after our summer activity

Most of the CCX team after our summer activity

September 1, 2023

Getting Together – Summer Party 2023

Chris Gibbins & Natasha Senior of SKy presenting

Chris Gibbins & Natasha Senior of SKy presenting

July 4, 2023

12 things we learnt at Experimentation Elite Summer ‘23

by Georgiana Hunter-Cozens

horizontal experimentation across product teams diagram

horizontal experimentation across product teams diagram

May 22, 2023

The future of product experimentation: How we create highly scalable experimentation architectures

by Abigail Aldred

Moon landing conspiracy theory

Moon landing conspiracy theory

April 25, 2023

Adopting a discovery-first approach to experimentation to drive higher success rates – MeasureFest (Brighton SEO) 2023, talk by Chris Gibbins

by Mario Tilney-Bassett (guest author)