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How to’s

16 November 2022

How can Feature Flag variables accelerate your testing and learning?


by Simon Cordova

28 September 2022

A quick guide to using Jobs To Be Done research to enable customer driven innovation


by Andrew Lytton

24 August 2022

How we analyse A/B/n tests using Contentsquare


by Georgiana Hunter-Cozens

29 June 2022

At the core of Core Web Vitals


by Simon Cordova

2 March 2022

Webinar: Experimentation Themes for 2022


by Jack Harvard Taylor

6 December 2021

How to iterate on winning, losing and inconclusive experiments


by Sara Berrada

24 November 2021

Will you be A/B testing on Black Friday?


by Jack Harvard Taylor

9 February 2021

How to get the most out of your experiments: running your A/B tests alongside a parallel stream of qualitative research


by Sara Berrada

26 January 2021

Become a champion of qualitative and quantitative research triangulation


by Andrew Lytton

9 September 2020

How to Effectively Manage an Experimentation Programme and its Lifecycle


by Sara Berrada

22 July 2020

How to (successfully) conduct a Competitor Analysis in 3 simple steps


by Sadie Neve

2 July 2020

How to Analyse your Experiment Results


by Sadie Neve

11 June 2020

Problem Statement vs Hypothesis: which ­­is more important for experimentation?


by Sadie Neve

21 May 2020

Kickstart Your Experimentation Programme


by Paul Wainwright

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