User Experience

User Research: The Superpower Behind Experimentation Programs User research is often a side-lined activity within the experimentation space, but it’s crucial for keeping your testing velocity up and your win rates high. Many experimentation and optimisation teams fail to make this connection due to a lack of time, resources, knowledge or the siloed structure of their organisation. On VWO’s webinar last week, […]

Top 5 User Behaviour Trends from 2022 It’s been the busiest year yet for our UX team when it comes to user research. We’ve conducted hundreds of moderated user research sessions uncovering a huge number of customer problems and opportunities for our clients. During these sessions we’ve noticed a growing number of trends around user behaviour which are applicable across a wide […]

A quick guide to using Jobs To Be Done research to enable customer driven innovation Video transcript: Are you looking to improve your current proposition, or are planning to launch a brand new product/service? If you are, then can you confidently say that you understand your user’s needs, and where your proposition fits into their lives?  As Albert Einstein once said: “If I had an hour to solve a problem […]

How we analyse A/B/n tests using Contentsquare At Creative CX we are proud to be technology agnostic, which means we have a lot of experience with various analytics and testing platforms, and make an effort to learn the best way to conduct analysis within each. When it comes to analysing a completed experiment we like to use all the platforms at our […]

Running moderated usability testing remotely: the pros and cons Yet another usability testing participant in their car! Not driving thankfully but parked in a car park whilst Andy (one of our Senior UX Consultants) moderated the session remotely. Even though covid forced us to move all of our Usability Testing from our London labs to purely remote, we’ve actually been loving the format. And […]

Become a champion of qualitative and quantitative research triangulation Even if you’re not a football fan, you may have seen the recent successes of Liverpool F.C. Having won the Champions League in 2019 and the Premier League in 2020, they’re now considered one of the best teams in the history of the modern game. And if like me you know a Liverpool fan, you […]