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Our 5 key takeaways from Experimentation Elite December Conference
Last week we sponsored, presented, and attended, the second Experimentation Elite conference of the year. Talks ranged in topic from copywriting to code breaking, but here were my top 5 takeaways. 1. “Cross team collaboration” is the future Our own Chris and Paul presented their experience with developing a ‘Centre of Excellence’, along with our […]
How can Feature Flag variables accelerate your testing and learning?
Introduction If your application does not use feature flags, this article explores why it is something to consider. If it does, we will explain how to maximise their full potential by using variables for further granular control and improved iteration testing without additional code releases. What is Feature Flagging? Development processes are significantly improved by […]
Event Invitation: Data Driven Experimentation
We invite you to the Century Club on Wednesday 22nd September for our forthcoming event: The Power of Data Driven Experimentation. Together with partners Optimizely and FullStory, we will share new ideas and practical advice to help you pinpoint problem areas within your customer journey and leverage powerful behavioural analytics to identify opportunities for experimentation. […]
The Power of Behaviour Analytics to inform Experimentation
Last week we hosted a hands-on ideation workshop at Sussex County Cricket Club for in-house practitioners working directly across experimentation, UX and analytics. Alongside partners, Contentsquare and Webtrends Optimize we explored how powerful behavioural analytics can inform experimentation and improve customer experiences. Based on real customer insights provided by Travel Republic, the UK’s leading online […]
Webinar: How do marketers deliver business outcomes through experimentation?
‘The State of Experimentation’ Last week we hosted a webinar in collaboration with our partners Optimizely and Quantum Metric on ‘The State of Experimentation’ which dived into the data from Optimizely’s recent report, The Culture of Experimentation. The report surveyed 200 UK in-house marketing professionals and found that only 39% of marketers say their digital […]