Most of the Creative CX team

Most of the Creative CX team

News & Insights

Our Senior strategist, Paul, talking to the experimentation day group about our Problem First method

Our Senior strategist, Paul, talking to the experimentation day group about our Problem First method

April 9, 2025

Scaling Experimentation Through Structured Workshops

February 12, 2025

The Evolving Role of Data in Experimentation: Reflections from Superweek

The Creative CX team in front of our stands and pop-ups at Experimentation Elite

The Creative CX team in front of our stands and pop-ups at Experimentation Elite

December 20, 2024

Experimentation Elite Winter 2024

by Abigail Aldred

Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

December 3, 2024

Primark’s Journey into Digital Experimentation

by Abigail Aldred

Marcella and Jim Sterne holding up the Marketing Analytics Summit sign

Marcella and Jim Sterne holding up the Marketing Analytics Summit sign

November 11, 2024

Marketing Analytics Summit 2024

by Marcella Sullivan

October 10, 2024

Careers Day at Hamstead Hall Academy

by Karan Dhanoya

October 2, 2024

Walking in Your Customer’s Shoes: A Day at T5

July 2, 2024

Experiment Elite Summer 2024

by Georgiana Hunter-Cozens

May 28, 2024

Insights-Led Product Experimentation

by Abigail Aldred

March 15, 2024

Women in Data 2024

by Georgiana Hunter-Cozens

February 13, 2024

Insights-Led Experimentation Workshop

by Abigail Aldred

December 20, 2023

The Creative CX Christmas Party Extravaganza

by Abigail Aldred

Founders of the event revealing the information for the next Experimentation Elite conference in 2024

Founders of the event revealing the information for the next Experimentation Elite conference in 2024

December 18, 2023

10 things we learnt at Experimentation Elite Winter ‘23

by Georgiana Hunter-Cozens

The Team Problem Understanding and Solving.

The Team Problem Understanding and Solving.

December 6, 2023

Empowering Future Design Thinkers At The Teens In AI Hackathon

Moon landing conspiracy theory

Moon landing conspiracy theory

April 25, 2023

Adopting a discovery-first approach to experimentation to drive higher success rates – MeasureFest (Brighton SEO) 2023, talk by Chris Gibbins

by Mario Tilney-Bassett (guest author)

Creative CX speaking at Experimentation Elite

Creative CX speaking at Experimentation Elite

December 12, 2022

Our 5 key takeaways from Experimentation Elite December Conference

by Georgiana Hunter-Cozens

September 1, 2022

Event Invitation: Data Driven Experimentation

by Jack Harvard Taylor

July 20, 2022

The Power of Behaviour Analytics to inform Experimentation

by Jack Harvard Taylor

May 26, 2022

Webinar: Mitigating Risk with Digital Experimentation

by Jack Harvard Taylor

April 6, 2022

Creative CX supports Experimentation Elite 2022

by Jack Harvard Taylor

March 14, 2022

Harnessing Experimentation in the Luxury & Fashion sector

by Jack Harvard Taylor

March 2, 2022

Webinar: Experimentation Themes for 2022

by Jack Harvard Taylor

January 19, 2022

Sky awarded Best Experimentation Practice at the 2021 Optimizer Awards

by Jack Harvard Taylor

November 10, 2021

Webinar: How do marketers deliver business outcomes through experimentation?

by Jack Harvard Taylor