Event

Our 5 key takeaways from Experimentation Elite December Conference Last week we sponsored, presented, and attended, the second Experimentation Elite conference of the year. Talks ranged in topic from copywriting to code breaking, but here were my top 5 takeaways. 1. “Cross team collaboration” is the future Our own Chris and Paul presented their experience with developing a ‘Centre of Excellence’, along with our […]

Event Invitation: Data Driven Experimentation We invite you to the Century Club on Wednesday 22nd September for our forthcoming event: The Power of Data Driven Experimentation. Together with partners Optimizely and FullStory, we will share new ideas and practical advice to help you pinpoint problem areas within your customer journey and leverage powerful behavioural analytics to identify opportunities for experimentation. […]

The Power of Behaviour Analytics to inform Experimentation Last week we hosted a hands-on ideation workshop at Sussex County Cricket Club for in-house practitioners working directly across experimentation, UX and analytics. Alongside partners, Contentsquare and Webtrends Optimize we explored how powerful behavioural analytics can inform experimentation and improve customer experiences. Based on real customer insights provided by Travel Republic, the UK’s leading online […]

Webinar: Mitigating Risk with Digital Experimentation Experimentation and A/B testing are essential tools for businesses and organisations looking to improve user experience and boost performance across digital properties and increase conversion. However, experimentation also allows product and marketing teams to test bigger and more adventurous ideas before rollout – reducing the risk of harmful changes and features being introduced that may […]

Creative CX supports Experimentation Elite 2022 We’re delighted to support the UK’s first conference and awards dedicated to CRO and Experimentation: Experimentation Elite, taking place in London on the 27th April 2022. The unique one day event aims to bring together in-house and agency teams and practitioners working specifically in CRO and Experimentation. Chris Gibbins, Chief Experience Officer at Creative CX […]

Harnessing Experimentation in the Luxury & Fashion sector On Wednesday 9th March we hosted a roundtable lunch focussing on ‘Harnessing Experimentation in the Luxury & Fashion sector’. Together with YOOX Net-a-Porter Group, we discussed how luxury and fashion brands can best structure the experimentation function within businesses to improve customer experiences and drive efficiency across product teams. Thank you to Ibrahim Lawal, Experimentation Manager at […]

Webinar: Experimentation Themes for 2022 ‘Experimentation Themes for 2022’ With businesses under increasing pressure to improve customer experiences and make better commercial decisions – customer journey improvements and new feature releases across digital properties have never been more important.  Many businesses have now established Experimentation as a critical part of understanding their audience, improving existing digital experiences, and driving innovation. […]

Sky awarded Best Experimentation Practice at the 2021 Optimizer Awards We’re delighted to announce that our client Sky has been awarded Best Experimentation Practice (EMEA), in the Optimizer Awards 2021. The awards recognise Optimizely customers which have shown outstanding achievement in digital innovation and creativity in the past 12 months. More specifically, the Best Experimentation Practice award is given to organisations who have run stellar […]

Webinar: How do marketers deliver business outcomes through experimentation? ‘The State of Experimentation’ Last week we hosted a webinar in collaboration with our partners Optimizely and Quantum Metric on ‘The State of Experimentation’ which dived into the data from Optimizely’s recent report, The Culture of Experimentation. The report surveyed 200 UK in-house marketing professionals and found that only 39% of marketers say their digital […]

Webinar: What does “Experimentation Democratisation” really mean? Experimentation Democratisation. Hear from those who are actually doing it We’ve all heard people talk about ‘Experimentation Democratisation’, but what does it really mean? How can businesses get beyond a buzzword to enable business-wide change? In this webinar Chris Gibbins talks with Natasha Senior & Sam Ingleston about how Experimentation has been adopted by a […]

Webinar 3: Integrating server-side experimentation capabilities into your business How to make the best use of server-side experimentation In the final webinar of our 3 part series, we discuss how to make the best use of the capabilities server-side testing tools provide. Our guests Helena Mathieson (Monetate) and Chris Gibbins (CCX) talk through some of their experiences and recommendations for how businesses can enable […]

Webinar 2: Best practice implementation for server-side experimentation How to implement server-side experimentation In part 2 of our 3 part webinar series, we discuss some of the technical considerations for implementing and utilising server-side experimentation tools. Our guests Elliot Cranmer (AB Tasty) and Nelson Sousa (CCX) discuss some of their experiences and recommended best practices to ensuring a robust and scalable setup. This […]

Webinar 1: The business case for server-side experimentation Why move to server-side experimentation In the 1st webinar discussion of a 3 part series, we discuss some of the most common use cases for selecting a server-side experimentation approach and considerations for building a business case. Stewart Ehoff (RS Components) and Isabel Meijaard (Optimizely) join us to share their experiences and recommendations. This webinar […]

Experimental Product Design Interview I was interviewed by Miklos Philips from TopTal on the exciting subject of Experimental Product Design back in September. We had a very long discussion about Experimentation (A/B testing, Optimisation), and in particular how Product Teams and Product Designers are just starting to be introduced to experimentation. At Creative CX this has been a real […]