Culture

Getting The Team Together It was great to get the team together last month for our annual summer picnic and ‘school sports’ day.  Being a primarily remote business, these opportunities to get together and connect as human beings are really important. The nature of our work means it was easy to adapt to remote first working and in many […]

Harnessing Experimentation in the Luxury & Fashion sector On Wednesday 9th March we hosted a roundtable lunch focussing on ‘Harnessing Experimentation in the Luxury & Fashion sector’. Together with YOOX Net-a-Porter Group, we discussed how luxury and fashion brands can best structure the experimentation function within businesses to improve customer experiences and drive efficiency across product teams. Thank you to Ibrahim Lawal, Experimentation Manager at […]

Sky awarded Best Experimentation Practice at the 2021 Optimizer Awards We’re delighted to announce that our client Sky has been awarded Best Experimentation Practice (EMEA), in the Optimizer Awards 2021. The awards recognise Optimizely customers which have shown outstanding achievement in digital innovation and creativity in the past 12 months. More specifically, the Best Experimentation Practice award is given to organisations who have run stellar […]

How to iterate on winning, losing and inconclusive experiments Test to learn, not to win If you have found this article you are probably already aware of the massive benefits to experimentation and why it is so important. (If this all sounds new, take a look at our article on how to kickstart your experimentation programme). A lot of the emphasis on testing is […]

Webinar: How do marketers deliver business outcomes through experimentation? ‘The State of Experimentation’ Last week we hosted a webinar in collaboration with our partners Optimizely and Quantum Metric on ‘The State of Experimentation’ which dived into the data from Optimizely’s recent report, The Culture of Experimentation. The report surveyed 200 UK in-house marketing professionals and found that only 39% of marketers say their digital […]

Creative CX named Optimizely Experimentation Partner of the Year We’re thrilled to announce we’ve been awarded Experimentation Partner of the Year by our digital experience partner Optimizely for DACH and UK/IE regions. The annual Optimizely Partner Awards programme recognises its partners’ outstanding commitment and contribution to digital experiences that drive significant engagement and conversions for clients. “While we celebrate this as recognition of the […]

Webinar: What does “Experimentation Democratisation” really mean? Experimentation Democratisation. Hear from those who are actually doing it We’ve all heard people talk about ‘Experimentation Democratisation’, but what does it really mean? How can businesses get beyond a buzzword to enable business-wide change? In this webinar Chris Gibbins talks with Natasha Senior & Sam Ingleston about how Experimentation has been adopted by a […]

Webinar 3: Integrating server-side experimentation capabilities into your business How to make the best use of server-side experimentation In the final webinar of our 3 part series, we discuss how to make the best use of the capabilities server-side testing tools provide. Our guests Helena Mathieson (Monetate) and Chris Gibbins (CCX) talk through some of their experiences and recommendations for how businesses can enable […]

Webinar 2: Best practice implementation for server-side experimentation How to implement server-side experimentation In part 2 of our 3 part webinar series, we discuss some of the technical considerations for implementing and utilising server-side experimentation tools. Our guests Elliot Cranmer (AB Tasty) and Nelson Sousa (CCX) discuss some of their experiences and recommended best practices to ensuring a robust and scalable setup. This […]

Webinar 1: The business case for server-side experimentation Why move to server-side experimentation In the 1st webinar discussion of a 3 part series, we discuss some of the most common use cases for selecting a server-side experimentation approach and considerations for building a business case. Stewart Ehoff (RS Components) and Isabel Meijaard (Optimizely) join us to share their experiences and recommendations. This webinar […]

Experimental Product Design Interview I was interviewed by Miklos Philips from TopTal on the exciting subject of Experimental Product Design back in September. We had a very long discussion about Experimentation (A/B testing, Optimisation), and in particular how Product Teams and Product Designers are just starting to be introduced to experimentation. At Creative CX this has been a real […]

Establishing an Experimentation Culture Your website is sitting pretty, making money and everything is working just fine, until your analyst knocks on your door to tell you that a significant number of users who arrive on your product description pages are dropping off without adding an item to the shopping cart. “Not to worry”, you think, “we can run […]