Tech & Development

The future of product experimentation: How we create highly scalable experimentation architectures Since our inception, Creative CX have made it our business to partner with a broad range of the best technologies in our field. Optimizely has been one of our strongest partners during that time, and our collaboration is rarely more impactful than when delivering large-scale experimentations in a multi-touch-point customer journey. This May, I will […]

Replacing Google Optimize Google Optimize & Optimize 360 are being sunsetted After months of rumour and speculation, Google has announced they will be sunsetting their AB testing tools: ‘Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Any experiments and personalizations still […]

How can Feature Flag variables accelerate your testing and learning? Introduction If your application does not use feature flags, this article explores why it is something to consider. If it does, we will explain how to maximise their full potential by using variables for further granular control and improved iteration testing without additional code releases. What is Feature Flagging? Development processes are significantly improved by […]

At the core of Core Web Vitals In May 2021, during their annual I/O developer festival, Google announced that Search signals for page experience would be changing by incorporating what is to be known as Core Web Vitals (CWV). These are a set of metrics related to loading speed, interactivity, and visual stability. Fundamentally, it is an attempt to give unified guidance […]

Webinar 3: Integrating server-side experimentation capabilities into your business How to make the best use of server-side experimentation In the final webinar of our 3 part series, we discuss how to make the best use of the capabilities server-side testing tools provide. Our guests Helena Mathieson (Monetate) and Chris Gibbins (CCX) talk through some of their experiences and recommendations for how businesses can enable […]

Webinar 2: Best practice implementation for server-side experimentation How to implement server-side experimentation In part 2 of our 3 part webinar series, we discuss some of the technical considerations for implementing and utilising server-side experimentation tools. Our guests Elliot Cranmer (AB Tasty) and Nelson Sousa (CCX) discuss some of their experiences and recommended best practices to ensuring a robust and scalable setup. This […]

Webinar 1: The business case for server-side experimentation Why move to server-side experimentation In the 1st webinar discussion of a 3 part series, we discuss some of the most common use cases for selecting a server-side experimentation approach and considerations for building a business case. Stewart Ehoff (RS Components) and Isabel Meijaard (Optimizely) join us to share their experiences and recommendations. This webinar […]

Client-Side or Server-Side Experimentation? In recent years businesses of all shapes and sizes have woken up to the potential offered through Experimentation on their websites and apps. Companies have conducted experiments that range in complexity from button colour or placement changes to checkout flow changes. It’s no secret that testing is a viable growth strategy, organisations have invested a […]