User Research: The Superpower Behind Experimentation Programs User research is often a side-lined activity within the experimentation space, but it’s crucial for keeping your testing velocity up and your win rates high. Many experimentation and optimisation teams fail to make this connection due to a lack of time, resources, knowledge or the siloed structure of their organisation. On VWO’s webinar last week, […]
Webinar: Mitigating Risk with Digital Experimentation Experimentation and A/B testing are essential tools for businesses and organisations looking to improve user experience and boost performance across digital properties and increase conversion. However, experimentation also allows product and marketing teams to test bigger and more adventurous ideas before rollout – reducing the risk of harmful changes and features being introduced that may […]
Webinar: How do marketers deliver business outcomes through experimentation? ‘The State of Experimentation’ Last week we hosted a webinar in collaboration with our partners Optimizely and Quantum Metric on ‘The State of Experimentation’ which dived into the data from Optimizely’s recent report, The Culture of Experimentation. The report surveyed 200 UK in-house marketing professionals and found that only 39% of marketers say their digital […]
