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AJ Bell appoints Creative CX to support Experimentation Programme
We’re thrilled to have been appointed by AJ Bell, the FTSE 250 award-winning investment platform for DIY investors, to support the growth of their experimentation programme into 2023. Managing £69.2 billion of assets on behalf of 440,000 customers, AJ Bell is a member of the London Stock Exchange. Mark Pybus, CEO at Creative CX commented; […]
A quick guide to using Jobs To Be Done research to enable customer driven innovation
Video transcript: Are you looking to improve your current proposition, or are planning to launch a brand new product/service? If you are, then can you confidently say that you understand your user’s needs, and where your proposition fits into their lives? As Albert Einstein once said: “If I had an hour to solve a problem […]
Experimental Product Design Interview
I was interviewed by Miklos Philips from TopTal on the exciting subject of Experimental Product Design back in September. We had a very long discussion about Experimentation (A/B testing, Optimisation), and in particular how Product Teams and Product Designers are just starting to be introduced to experimentation. At Creative CX this has been a real […]
