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User Research: The Superpower Behind Experimentation Programs
User research is often a side-lined activity within the experimentation space, but it’s crucial for keeping your testing velocity up and your win rates high. Many experimentation and optimisation teams fail to make this connection due to a lack of time, resources, knowledge or the siloed structure of their organisation. On VWO’s webinar last week, […]
AJ Bell appoints Creative CX to support Experimentation Programme
We’re thrilled to have been appointed by AJ Bell, the FTSE 250 award-winning investment platform for DIY investors, to support the growth of their experimentation programme into 2023. Managing £69.2 billion of assets on behalf of 440,000 customers, AJ Bell is a member of the London Stock Exchange. Mark Pybus, CEO at Creative CX commented; […]
A quick guide to using Jobs To Be Done research to enable customer driven innovation
Video transcript: Are you looking to improve your current proposition, or are planning to launch a brand new product/service? If you are, then can you confidently say that you understand your user’s needs, and where your proposition fits into their lives? As Albert Einstein once said: “If I had an hour to solve a problem […]