The Power of Behaviour Analytics to inform Experimentation Last week we hosted a hands-on ideation workshop at Sussex County Cricket Club for in-house practitioners working directly across experimentation, UX and analytics. Alongside partners, Contentsquare and Webtrends Optimize we explored how powerful behavioural analytics can inform experimentation and improve customer experiences. Based on real customer insights provided by Travel Republic, the UK’s leading online […]
Will you be A/B testing on Black Friday? Last year, despite the pandemic, Black Friday grossed $14.13 billion in online sales, an 18% increase from 2019 online sales ($11.9 billion). This year, we’re pleased to continue running experiments during the Black Friday period for all of our eCommerce clients this year. Our Chief Experience Officer, Chris Gibbins, shares his thoughts on testing during […]
