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Concept illustration displayed within a mock AI image-generation interface with the prompt, "What problems can AI solve today?". The illustration shows a business professional holding a glowing AI hammer while surrounded by customer journey maps, workflow diagrams and analytics dashboards. A sign labelled "Actual Problem" points away from the AI tools, reinforcing the message that organisations should understand the problem before adopting AI.

Concept illustration displayed within a mock AI image-generation interface with the prompt, "What problems can AI solve today?". The illustration shows a business professional holding a glowing AI hammer while surrounded by customer journey maps, workflow diagrams and analytics dashboards. A sign labelled "Actual Problem" points away from the AI tools, reinforcing the message that organisations should understand the problem before adopting AI.

July 15, 2026

Problem-First AI Adoption

Problem-First AI AdoptionRead More

The main stage at the Octopus Energy Tech Summit during London Climate Action Week. A large audience is seated facing a brightly lit screen displaying the summit branding, with purple and blue stage lighting illuminating the conference hall.

The main stage at the Octopus Energy Tech Summit during London Climate Action Week. A large audience is seated facing a brightly lit screen displaying the summit branding, with purple and blue stage lighting illuminating the conference hall.

July 14, 2026

Customer-First Innovation: Lessons from Octopus Energy

by Abigail Aldred

Customer-First Innovation: Lessons from Octopus EnergyRead More

Abstract illustration showing multiple data streams converging into a single product interface, symbolising the triangulation of behavioural and qualitative insights to understand customer problems.

Abstract illustration showing multiple data streams converging into a single product interface, symbolising the triangulation of behavioural and qualitative insights to understand customer problems.

November 20, 2025

How Tools Like Contentsquare Amplify Problem Understanding and Experimentation

How Tools Like Contentsquare Amplify Problem Understanding and ExperimentationRead More

A colorful flowchart illustrating the Problem-First Experimentation process. The diagram starts with research, findings, and insights leading to evidence and observations, which branch into test ideas and test results. Some results show percentage increases or decreases. The text reads “Problem-First Experimentation and Knowledgevania Games

A colorful flowchart illustrating the Problem-First Experimentation process. The diagram starts with research, findings, and insights leading to evidence and observations, which branch into test ideas and test results. Some results show percentage increases or decreases. The text reads “Problem-First Experimentation and Knowledgevania Games

September 23, 2025

What problem-first experimentation can learn from knowledgevania games

What problem-first experimentation can learn from knowledgevania gamesRead More

Transforming customer experiences through experimentation

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