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Webinar: Experimentation Themes for 2022
‘Experimentation Themes for 2022’ With businesses under increasing pressure to improve customer experiences and make better commercial decisions – customer journey improvements and new feature releases across digital properties have never been more important. Many businesses have now established Experimentation as a critical part of understanding their audience, improving existing digital experiences, and driving innovation. […]
Sky awarded Best Experimentation Practice at the 2021 Optimizer Awards
We’re delighted to announce that our client Sky has been awarded Best Experimentation Practice (EMEA), in the Optimizer Awards 2021. The awards recognise Optimizely customers which have shown outstanding achievement in digital innovation and creativity in the past 12 months. More specifically, the Best Experimentation Practice award is given to organisations who have run stellar […]
Will you be A/B testing on Black Friday?
Last year, despite the pandemic, Black Friday grossed $14.13 billion in online sales, an 18% increase from 2019 online sales ($11.9 billion). This year, we’re pleased to continue running experiments during the Black Friday period for all of our eCommerce clients this year. Our Chief Experience Officer, Chris Gibbins, shares his thoughts on testing during […]