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Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

December 3, 2024

Primark’s Journey into Digital Experimentation

by Abigail Aldred

Primark’s Journey into Digital ExperimentationRead More

Transforming customer experiences through experimentation

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