Experimentation

User Research: The Superpower Behind Experimentation Programs User research is often a side-lined activity within the experimentation space, but it’s crucial for keeping your testing velocity up and your win rates high. Many experimentation and optimisation teams fail to make this connection due to a lack of time, resources, knowledge or the siloed structure of their organisation. On VWO’s webinar last week, […]

Our 5 key takeaways from Experimentation Elite December Conference Last week we sponsored, presented, and attended, the second Experimentation Elite conference of the year. Talks ranged in topic from copywriting to code breaking, but here were my top 5 takeaways. 1. “Cross team collaboration” is the future Our own Chris and Paul presented their experience with developing a ‘Centre of Excellence’, along with our […]

AJ Bell appoints Creative CX to support Experimentation Programme We’re thrilled to have been appointed by AJ Bell, the FTSE 250 award-winning investment platform for DIY investors, to support the growth of their experimentation programme into 2023. Managing £69.2 billion of assets on behalf of 440,000 customers, AJ Bell is a member of the London Stock Exchange. Mark Pybus, CEO at Creative CX commented; […]

Event Invitation: Data Driven Experimentation We invite you to the Century Club on Wednesday 22nd September for our forthcoming event: The Power of Data Driven Experimentation. Together with partners Optimizely and FullStory, we will share new ideas and practical advice to help you pinpoint problem areas within your customer journey and leverage powerful behavioural analytics to identify opportunities for experimentation. […]

How we analyse A/B/n tests using Contentsquare At Creative CX we are proud to be technology agnostic, which means we have a lot of experience with various analytics and testing platforms, and make an effort to learn the best way to conduct analysis within each. When it comes to analysing a completed experiment we like to use all the platforms at our […]

The Power of Behaviour Analytics to inform Experimentation Last week we hosted a hands-on ideation workshop at Sussex County Cricket Club for in-house practitioners working directly across experimentation, UX and analytics. Alongside partners, Contentsquare and Webtrends Optimize we explored how powerful behavioural analytics can inform experimentation and improve customer experiences. Based on real customer insights provided by Travel Republic, the UK’s leading online […]

Webinar: Mitigating Risk with Digital Experimentation Experimentation and A/B testing are essential tools for businesses and organisations looking to improve user experience and boost performance across digital properties and increase conversion. However, experimentation also allows product and marketing teams to test bigger and more adventurous ideas before rollout – reducing the risk of harmful changes and features being introduced that may […]

Harnessing Experimentation in the Luxury & Fashion sector On Wednesday 9th March we hosted a roundtable lunch focussing on ‘Harnessing Experimentation in the Luxury & Fashion sector’. Together with YOOX Net-a-Porter Group, we discussed how luxury and fashion brands can best structure the experimentation function within businesses to improve customer experiences and drive efficiency across product teams. Thank you to Ibrahim Lawal, Experimentation Manager at […]

Webinar: Experimentation Themes for 2022 ‘Experimentation Themes for 2022’ With businesses under increasing pressure to improve customer experiences and make better commercial decisions – customer journey improvements and new feature releases across digital properties have never been more important.  Many businesses have now established Experimentation as a critical part of understanding their audience, improving existing digital experiences, and driving innovation. […]

5 Experimentation Themes for 2022 Working through our planning at the end of last year provided a great opportunity to reflect on some of the common themes from 2021, and to speculate on what will be keeping us busy in the year ahead. Many of these topics are not new.  Some are decades old. My reason for excitement and optimism […]

Sky awarded Best Experimentation Practice at the 2021 Optimizer Awards We’re delighted to announce that our client Sky has been awarded Best Experimentation Practice (EMEA), in the Optimizer Awards 2021. The awards recognise Optimizely customers which have shown outstanding achievement in digital innovation and creativity in the past 12 months. More specifically, the Best Experimentation Practice award is given to organisations who have run stellar […]

Will you be A/B testing on Black Friday? Last year, despite the pandemic, Black Friday grossed $14.13 billion in online sales, an 18% increase from 2019 online sales ($11.9 billion). This year, we’re pleased to continue running experiments during the Black Friday period for all of our eCommerce clients this year. Our Chief Experience Officer, Chris Gibbins, shares his thoughts on testing during […]

Webinar: How do marketers deliver business outcomes through experimentation? ‘The State of Experimentation’ Last week we hosted a webinar in collaboration with our partners Optimizely and Quantum Metric on ‘The State of Experimentation’ which dived into the data from Optimizely’s recent report, The Culture of Experimentation. The report surveyed 200 UK in-house marketing professionals and found that only 39% of marketers say their digital […]

Creative CX named Optimizely Experimentation Partner of the Year We’re thrilled to announce we’ve been awarded Experimentation Partner of the Year by our digital experience partner Optimizely for DACH and UK/IE regions. The annual Optimizely Partner Awards programme recognises its partners’ outstanding commitment and contribution to digital experiences that drive significant engagement and conversions for clients. “While we celebrate this as recognition of the […]

How to get the most out of your experiments: running your A/B tests alongside a parallel stream of qualitative research “Hope is not a strategy.” – Vince Lombardi Whilst we’ve shared insights on measurable, quantitative data in previous blogs, it should also be noted that we believe qualitative research is equally as important. But why you might ask? Essentially, qualitative research helps you understand the motives behind specific user behaviours, which in turn allows you […]

Experimental Product Design Interview I was interviewed by Miklos Philips from TopTal on the exciting subject of Experimental Product Design back in September. We had a very long discussion about Experimentation (A/B testing, Optimisation), and in particular how Product Teams and Product Designers are just starting to be introduced to experimentation. At Creative CX this has been a real […]