How we analyse A/B/n tests using Contentsquare At Creative CX we are proud to be technology agnostic, which means we have a lot of experience with various analytics and testing platforms, and make an effort to learn the best way to conduct analysis within each. When it comes to analysing a completed experiment we like to use all the platforms at our […]
The Power of Behaviour Analytics to inform Experimentation Last week we hosted a hands-on ideation workshop at Sussex County Cricket Club for in-house practitioners working directly across experimentation, UX and analytics. Alongside partners, Contentsquare and Webtrends Optimize we explored how powerful behavioural analytics can inform experimentation and improve customer experiences. Based on real customer insights provided by Travel Republic, the UK’s leading online […]
