Client Stories

A person sitting outdoors using a smartphone, viewing a mobile website while wearing an orange athletic top

A person sitting outdoors using a smartphone, viewing a mobile website while wearing an orange athletic top

Decathlon Loyalty Programme Jobs-To-Be-Done Opportunity Discovery Research

Conference slide from ConvEx 25 showing Fabian's speaker introduction. On the left is a video feed of Fabian Alvares. On the right is a slide titled ‘Introductions’ listing Fabian Alvares, Global Head of CRO & Experimentation, with experience highlights and metrics including 15 years in experimentation, thousands of experiments run, and multi-million-dollar value driven through experimentation

Conference slide from ConvEx 25 showing Fabian's speaker introduction. On the left is a video feed of Fabian Alvares. On the right is a slide titled ‘Introductions’ listing Fabian Alvares, Global Head of CRO & Experimentation, with experience highlights and metrics including 15 years in experimentation, thousands of experiments run, and multi-million-dollar value driven through experimentation

Insights Over Assumptions: Experimenting Beyond the Homepage at Pizza Hut

The image is a laptop screen with the Oak Furnitureland website featured

The image is a laptop screen with the Oak Furnitureland website featured

Transforming Oak Furnitureland’s Sofa Category

Conference slide from ConvEx 24 showing a speaker video on the left and a presentation slide on the right titled ‘Experimentation/Optimisation Operating Models’. The slide compares three models — Centralised, Centre of Excellence (CoE), and Decentralised — illustrating how experimentation teams and product teams are structured in each approach.

Conference slide from ConvEx 24 showing a speaker video on the left and a presentation slide on the right titled ‘Experimentation/Optimisation Operating Models’. The slide compares three models — Centralised, Centre of Excellence (CoE), and Decentralised — illustrating how experimentation teams and product teams are structured in each approach.

Problem-First Prioritisation with easyJet: Insights from VWO CONVEX

Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

Annette from Primark smiling during the interview. To her right, a timeline slide shows key milestones for Primark's Click and Collect initiatives from 2022 to 2024, including website launches, trial phases in specific regions, and a planned rollout across Great Britain. The slide features maps, icons, and coloured arrows for visual emphasis.

Primark’s Journey into Digital Experimentation: Insights from VWO CONVEX

How David Lloyd used the Opportunity Audit™ to uncover opportunities to drive growth