Last year, despite the pandemic, Black Friday grossed $14.13 billion in online sales, an 18% increase from 2019 online sales ($11.9 billion).

This year, we’re pleased to continue running experiments during the Black Friday period for all of our eCommerce clients this year.

Our Chief Experience Officer, Chris Gibbins, shares his thoughts on testing during Black Friday. Take a look here:


Are you AB Testing during your busiest periods such as Black Friday sales