We’re thrilled to have been appointed by AJ Bell, the FTSE 250 award-winning investment platform for DIY investors, to support the growth of their experimentation programme into 2023.

Managing £69.2 billion of assets on behalf of 440,000 customers, AJ Bell is a member of the London Stock Exchange.

Mark Pybus, CEO at Creative CX commented; “AJ Bell strives to make investing easier for their customers and we look forward to supporting this ambition through a programme of detailed UX research and analysis, and experimentation support across mobile, desktop and native app.”

Jessica Fisher, Digital Marketing Manager at AJ Bell said; “We want to make investing as easy as possible for our customers and understanding the way they want to use our app and website is central to this. We are looking forward to working with Creative CX to analyse customer behaviour and work out ways to make investing easily accessible to a wider number of people.”