Why every leader in
Travel should prioritise Experimentation
The Travel industry has seen an explosion in growth in recent years, which seems set to continue, with the sector predicted to grow at a rate of 3.8% year on year through to 2025, consumer spending on travel in the UK alone is estimated to exceed £257m by 2025(1), accounting for over 10% of UK GDP.
When compared against the average growth rate of 3% per annum for other sectors, it’s clear that Travel is an industry that benefits from an ever increasing volume of wealthy, travel-hungry visitors from countries where wealth is on the sharp increase. Forces shaping the global increase are healthy consumer spending, intense airline competition and increased corporate travel demand. Being a highly competitive marketplace and an expensive purchase, consumers have a high level of expectation when it comes to customer experience.
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