Why every leader in
Travel should prioritise Experimentation
Part 1 

The Travel industry has seen an explosion in growth in recent years, which seems set to continue, with the sector predicted to grow at a rate of 3.8% year on year through to 2025, consumer spending on travel in the UK alone is estimated to exceed £257m by 2025(1), accounting for over 10% of UK GDP.

When compared against the average growth rate of 3% per annum for other sectors, it’s clear that Travel is an industry that benefits from an ever increasing volume of wealthy, travel-hungry visitors from countries where wealth is on the sharp increase. Forces shaping the global increase are healthy consumer spending, intense airline competition and increased corporate travel demand. Being a highly competitive marketplace and an expensive purchase, consumers have a high level of expectation when it comes to customer experience.

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