RSA Insurance Group appoints Creative CX to scale experimentation and personalisation across the organisation

We’re delighted to have been appointed by leading insurance group RSA to bolster its experimentation and personalisation capability across the organisation.

RSA is one of the world’s longest-serving general insurance companies with over nine million customers around the world. With a diverse range of products from personal car, home and pet insurance to commercial insurance – the Group operates through a number of its own insurance brands, as well as UK retail partners, such as John Lewis, Nationwide and Tesco.

Working closely with RSA’s CRO and E-Commerce teams, Creative CX has been tasked with scaling the experimentation programme into more insurance products and customer journeys, whilst increasing test velocity. Creative CX will also support the RSA teams with UX research and behavioral science, and a programme of tailored training workshops to improve knowledge and capability across the organisation.

Ceri Balston, Head of E-Commerce commented, “We’re super excited about this partnership! We’ve got a brilliant team at RSA and we’re looking forward to working with Creative CX to help us deliver a step change in our experimentation capability.”

Mark Pybus, CEO or Creative CX commented, “We’re looking forward to working in partnership with the fantastic team at RSA, helping to scale the use of experimentation to drive better customer experiences and business performance.

“Excited about what we will achieve together!”