Originally from France, Mathilde has held leading roles in Performance Marketing agencies in Shanghai, London and New York over the past 8 years specifically focusing on Conversion Rate Optimisation and Customer Experience. Whilst in New York, she was a key player in the launch and expansion of the Dow Jones Optimisation Program. Under her strategic direction and team training, the program generated an impressive 145% annualized ROI and spanned across numerous business units. She has extensive experience combining psychological principles, user insights and technological innovations to optimise experiences across channels and industries. Some of the accounts she successfully led include Intel Security – McAfee, The Wall Street Journal, SAP, Avis, Hearst Magazines, Penske Media Group, Sky, The Australian and The Wirecutter (New York Times Group).
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